Just something about me
What makes a product succesfull?
The 3 U's
Unique, useful and usable
My role
I have been working on digital product for the last 10 years
Now focus on product manager role, organizing a long term project at Aily labs, from general product vision, definition of roadmap, etc... to day to day management, defining and planning the sprints of two different squads (15 people) under the scrum framework.
With a strong customer centric mindset, I love to be in the field
investigating user needs and problems and generating hypotheses based
on empirical data.
My experience as a UX designer has given me many tools and
knowledge to better develop my functions as a product manager.
Experience
Sept 2023 - Now
Product manager, managing the end-to-end product lifecycle, from conception to launch, by defining product requirements, and collaborating with cross-functional teams.
January 2022 - Sept 2023
Teacher at “The valley” in “Lean Business Design & Innovation” for the modules of prototyping and CRO
March 2020 - Sept 2023
Product manager & Lead UX Designer, defining and designing digital solutions in collaboration with organizations as Jr. NBA or Barça Academies
August 2019 - March 2020
Lead UX/UI Designer, coordinating web projects with external consultancies such as Redbility, Adesis or Novicell.
April. 2018 - Now
UI/UX Designer, Creating responsive web pages and apps for IOS and Android under an agile SCRUM methodology.
May 2018 - August 2019
UX/UI Designer, designing web projects and native applications such as messaging services, backoffice and medical tools (Vademecum, medical dictionaries, etc...).
Oct. 2014- Oct. 2015
Graphic designer working in e-marketing and UX, developing newsletters, promotional landing pages and other web materials.
Jun. 2010 - Sept. 2010
Graphic design internship while studying in Arte 10, creating graphic materials for events.
Skills
MANAGEMENT
Definition, prioritization and follow-up of the product roadmap and OKRs based on feasibility, viability and desirability.Definition and prioritization of planned work and objectives through agile methodologies.
DESIGN THINKING
Discovery of new opportunities for business improvement and innovation by seeking solutions to problems focused on people s needs.INTERACTION
Generation and implementation of design systems.Definition of User-Personas to capture human-centric user-needs.
Translating project requirements into an interface that works stakeholders with different backgrounds and contexts.
Organizing materials, tools and resources to create a smooth workflow with other departments.
Hypothesis generation and testing for conversion rate optimization.
Tools
DESIGN THINKING
Lean canvas
Product purpose
Empathy maps
Persona profile
Value LOFAs
MANAGEMNT
Scrum artifacts
(Epics, US, etc...)
OKRs
KPIs
Roadmap
Product backlog
SOFTWARE
Jira
Figma
Sketch/Zeplin
Invision
Axure RP
Adobe suit